When you begin licensing another’s intellectual property, you will need to have a well-written and comprehensive licensing agreement. The agreement will stipulate terms such as length of the licensing agreement (and renewal options), termination provisions, licensing payment structures, exclusivity options, geographic and channel restrictions, and options for growing your licensing relationship as you hit specific performance metrics. Fortunately, our team is well versed in contracts, and can help you ensure that your interests are protected when you are negotiating with rights owners. Additionally, through our intimate knowledge of e-commerce and Amazon, we can help ensure that important channel provisions (for example, defining which party is responsible for Brand Registry) are addressed in your licensing agreement.